South Asian music fans are excited about this year's Coachella Valley Music & Arts Festival, which features notable acts from the community. The festival, held annually in Indio, California, over two consecutive weekends in April, is one of the world's most profitable music events.
Among the South Asian artists debuting at the festival this year are Indian singer and actor Diljit Singh Dosanjh and Pakistani singer and composer Ali Sethi, who will perform alongside international acts like BLACKPINK, Kid Laroi, Charli XCX, Labrinth, Jai Wolf, Joy Crookes, Jai Paul, Frank Ocean, and Underworld.
Last year's lineup also included South Asian artists, but the elevated profiles of this year's performers make it a significant moment for fans.
Many South Asian music fans see the festival's diversity and "brown inclusivity" as an opportunity to "experience joy" like other Americans. They are excited to see artists who represent their culture and consider it a milestone nod to their roots.
For fans who grew up in North America listening to Bollywood and other South Asian film songs, the inclusion of South Asian artists at Coachella is particularly meaningful. They see it as a chance to feel "centred" and to connect with others in the South Asian community.
0 Comments